Apparel Group Takes A Big Leap Towards Sustainability

UAE, Dubai 28th March 2019: Apparel Group, the region’s leading retailer, today celebrated the launch of its solar plant at its warehouse facilities in partnership with SirajPower, the UAE’s leading provider of solar roof. To mark the occasion, an inaugural ceremony was held ith the attendance of Mr Nilesh Ved, Chairman at Apparel Group, senior leadership from SirajPower including Mohammed Abdulghaffar Hussain, Chairman and Laurent Longuet, CEO, as well as other VIPs. The 2 MWp solar plants installed at two of Apparel Group’s warehouses in Jebel Ali Free Zone (JAFZA) are expected to cover more than 55% of the company’s electricity consumption, saving 2,121 metric tons of CO2 during the first year of operation. The annual savings with this initiative would be equivalent to taking 450 cars off the roads and is part of Apparel Group’s CSR initiative towards sustainability for a better tomorrow.

Nilesh Ved, Chairman at Apparel Group said: “At Apparel Group, social responsibility is at the heart of our business. From small initiatives like reduction of paper and plastic to our partnership with SirajPower, we have always challenged ourselves to operate in a more sustainable way whilst also making consistent energy savings to create a greener footprint. Inspired by the UAE’s leadership’s direction for the adoption of innovative solutions to protect the environment for current and future generations, our partnership with SirajPower will benefit because of their extensive experience in renewable energy and the benefits they provide to our operations.”

Laurent Longuet, CEO at SirajPower said: “This inauguration demonstrates the value of our unique leasing model and the services we offer to UAE businesses willing to adopt clean energy. 6 months after the signing of our deal with Apparel Group, the PV systems we installed is up and running, and already making a green impact on their operations. The private sector can play an important role to support the UAE Energy Strategy 2050, and help it achieving an energy mix that combines renewable and clean energy sources to balance economic requirements and environmental goals. We hope that our successful partnership with Apparel can be a catalyst for other actors in the private sector to embrace solar energy and join our journey to a cleaner UAE.”

SirajPower has already inked several agreements within the last few years with prominent UAE businesses. To date, it has secured 50MWp leasing scheme across the UAE, including the installation, financing and operation of the two Apparel’s warehouses PV systems. SirajPower became the market leader in distributed solar energy and is now well positioned to increase its portfolio in 2019 in the UAE and beyond. The company is already in negotiations for other projects with total capacity of approximately 100 MWp.

An ardent believer in sustainability, Apparel Group launched the region’s first cardless loyalty programme eliminating more than 2.3 million plastic cards and associated packaging material. Apparel Group’s state-of-the-art 24×7 automated distribution center set up to support omni-channel distribution, is designed according to LEED Green Building guidelines, a testament to imbibing a culture of sustainable operations. Another major initiative launched recently includes eliminating over 1 million single-use plastic bottles by replacing them with reusable water bottles for employees.


About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 12,000 multicultural staff covering four continents.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines

Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Juicy Couture, Skechers, Nautica, Aldo, Nine West, Aeropostale to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals etc.

The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades.

Media Contact

Corrina Campos –

Note to Editors: Kindly use the name of the company as it is spelled ‘SirajPower’ to avoid any confusion with other companies.

About SirajPower

SirajPower is a UAE-based company established by a respected local family with a strong heritage. SirajPower offers innovative solar solutions to businesses, government agencies, commercial, industrial and educational institutions of all sizes within the UAE with plans to expand regionally. SirajPower provides comprehensive turnkey solutions combining development, financing, construction and operation of solar rooftops

The company’s advanced, record-breaking solar technology allows customers to maximise savings, gain energy independence, and meet sustainability goals. SirajPower is the only company in Dubai that is licensed and certified to offer under the same umbrella both Engineering, Procurement, Construction (EPC), O&M and financing solutions. The company provides solar leasing system solutions that reduces substantially energy expenditure while fulfilling commitment toward a sustainable future in line with the emirate long-term green vision.

SirajPower has secured 50 MWp of solar rooftop projects in the UAE.

For more information on SirajPower, please visit:

Mohaned Mahgoub / / +971(0)4 382 8900