SirajPower’s partnership with regional FMCG companies grows in the UAE

UAE, Dubai: 17 May 2021: SirajPower, UAE’s locally-owned and leading distributed solar energy provider, signed a solar leasing partnership with Ajmal Perfumes, one of the largest manufacturers of fragrances in the Middle East and around the world for a 1.5 MWp solar rooftop plant that will power their manufacturing facilities at Dubai Industrial City and Al Quoz Industrial Area 3 in Dubai.

Under this long-term partnership, SirajPower will design, build, finance, operate and maintain the solar rooftop plant, which will produce 2.7 GWh of solar energy annually. The project covers an area of 12,000 m2 and will be offsetting nearly 2,000 metric tons of CO2 emissions.

Worldwide consumption of sustainable products is booming, and more and more companies are boosting their eco-friendly credentials to meet consumer demands.

Laurent Longuet, CEO at SirajPower said: “Fast-Moving Consumer Goods (FMCG) is one of the largest industries worldwide and a sector where sustainability is an essential pillar of the business. There’s a growing environmental sustainability movement in the UAE market calling companies to provide eco-friendly products and solutions to meet consumers’ needs and expectations. These businesses have a commitment to halve their environmental impact, and that’s not only about sustainable packages.

Our partnership with Ajmal perfumes is a reflection of that trend. It’s a well-known brand with a rich heritage and a remarkable success story that inspires us. Innovation and perseverance built this multi-million-dollar corporate entity, and we strive to walk on the same path as a group. We are honoured to have been selected as their solar energy partner of choice. The FMCG sector is another segment of the UAE market where we pride ourselves for having a growing number of solid partners.”

The awareness of climate changes and sustainability issues, and the more substantial commitment from government leaders and businesses to mitigate carbon emissions, is continuously improving in the UAE and the region. The public sector and private sectors must capitalize on this momentum and convert it into lasting change.

Mohamed Amiruddin Ajmal, Director at Ajmal Perfumes said: “As we celebrate our 70 years of operations in the market, our partnership with SirajPower to further embrace sustainability is another milestone that we are proud of. SirajPower is a trusted partner for regional conglomerates and manufacturers, empowering us to be environmentally responsible while enjoying the economic benefits of a solar plant. Their installation will significantly reduce our operating expenses and lower our carbon footprint in two of our facilities in Dubai where we manufacture over one million perfumes in a month.”

SirajPower’s portfolio of brands in the FMCG space includes Al Barakah Dates Factory, Apparel Group, Bond Interiors, Chalhoub Group, Danube, Gulf Center Cosmetics Manufacturing, Landmark Group, LIFCO, Xylem Water Solutions, and others. To date, SirajPower continues to operate the most extensive distributed solar energy portfolio in the region.